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Welcome to my Email Marketing portfolio! As an Email Marketing Specialist at Driven Lighting Group/Hoonigan, I crafted and implemented highly successful email campaigns, resulting in a 308% surge in subscriber engagement (2022).
I spearheaded a dynamic strategy that led to a substantial year-over-year increase of 46.8% in monthly website sessions in 2022. I proactively monitored and analyzed KPIs, ensuring data-driven decision-making, and executed and exceeded marketing goals for both D2 and B2B customer segments. In addition to my experience at DLG, as a Graphic Designer at Comp Performance Group, I created email campaigns for the CPG family of brands using Mailchimp.
